Now that you have your website, you'll need to add a few things to it to make it more effective. Today we'll talk about how adding a mailing list can boost your website's effectiveness.
A mailing list is simply a way people can give their name and email address and receive emails from you. An example of my mailing list is to the right of this post.
We'll get into what information you should be emailing to your list in another post, but the mechanics are pretty simple:
1. Go to an autoresponder service like Aweber (which I use), GetResponse, etc. Sign up and use their tutorials to set up your account and list(s).
2. Figure out what to offer someone if they sign up for your list. It might be samples of your work, or a chapter of a book you've written. Whatever makes sense to offer, depending on your niche. Set up the autoresponder to automatically send the free gift as soon as someone signs up. (Again, my sign up form to the right is a good example. Someone signs up. They confirm their subscription, and then they receive a free guide right away.)
3. Use the list to keep in touch with your subscribers. You can remind them of upcoming holiday deadlines, let them know when you're getting booked up, and also educate them about how your services can help them.
A mailing list turns a drive-by visitor into someone you can build a relationship with and (hopefully) turn into a client.
Wishing you Peace, Long Life, and Success --
L. Shay Bradham
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About L. Shay Bradham
L. Shay Bradham is a writer, published author, mom of 3, activist, Trekkie, coffee aficionado, and plays an impressive game of Klingon Monopoly.